Power Bolt Classic
Power Bolt is a 250 ml energy drink built for people who need to stay sharp. We designed the lightning-bolt logo, the can label and a black-and-red look that stands out on a crowded cooler.
Product turntable · 250 ml can
A bolt you can read from across the shop
A black roundel holds the lightning bolt and the brand name in white. It is simple enough to print small on the can and strong enough to carry on its own.
Built on a circle, broken by a bolt
The roundel is a single black disc with a fine white rim, so it holds its shape on dark, red or light surfaces.
The vertical and horizontal axes cross at the centre of the circle, and the wordmark sits close to that centre.
The lightning bolt leans about 18° from vertical, tip to tip, which gives the mark its speed.
The bolt tips pass outside the circle at the top and bottom, so the mark feels like it is bursting out.
Black, blood red and a flash of white
Tall, tight and easy to read at arm’s length
The POWER BOLT wordmark itself is custom lettering, drawn for the logo.
Shattered red, built for the can
The front panel pairs sharp, broken-glass artwork with a tall white wordmark. CLASSIC, the product line and the 250 ml size sit in a clear order, and four icons along the base say what the drink does.
